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Advertising and the end of the world (1998)

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   Utorak, 17 Travanj 2012 00:00

- We got until the middle of the next century to change.
Sut Jhally - University of Massachusetts-Amherst - 1998.

This lecture examines how advertising is driving the coming environmental crisis by pushing us constantly towards consumer goods to satisfy our needs for love, friendship and autonomy (and how it engenders dissatisfaction as a result). What will it take for us to leave a world fit for human habitation for future generations. Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, Advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption/consumerism.

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